After being lucky enough to have a guest speaker from WGSN, I got to understand the new websites layout, and how to utilise its great features.
WGSN as a trend website; key points learned
Macro Trends - they are able to predict trends up to 5 years in advance. Trends such as Shape and materials but not always colour.
Trend forecasting is gathered through, adverting, films, music, arts, cars, architecture, art galleries, museums and people watching. They key to being a trend forecaster is being observant and thinking of key dates, events of the times.
When looking into trends, you need to know your brand/ products target market, it is important to look into how the trend can apply to your consumers, and when to bring a trend in.
Fashion is worked 18 months ahead of season, and a trend researching website will have 4 key themes. A brand may use 3 out of the 4, and introduce the themes through different season drops.
From this I have looked into the key themes for SS15 Childrenswear.
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