Wednesday, 29 October 2014

Key Trends SS15 Research

All images and info found via WGSN

WGSN report on Key SS15 Colours

All images and info found via WGSN

Fashion Map Part One: Up and Coming - Hotspot

Up and Coming - Brixton

Bar Seven - Brixton Village

Top Bars: Bar Seven, 
Top Food: Franca Manco (Pizza)
Top Location: Brixton Village

Brixton is one of those areas where people aren't always sure, however it is amazing what is has to offer. The Brixton Village is a trendy spot full of world cuisine restaurants in small awkwardly shaped units. It attracts both up and coming to famous musicians, the ones that enjoy the 'rough and ready' light exposed bars. Want to know the best thing? Its so up and coming that the prices are still ridiculously cheap compared to the likes of Shoreditch.  


Fashion Hotspot - Clapham

Esca Cafe - Clapham High Street.

Whistles store - Northcote Road

Clapham borders onto Brixton, but welcome the polar opposites. Clapham; home of the yuppies.  
Clapham is swarming with young professions, men in banking and property accompanied by yummy mummy's and a fashion professionals. Both The high street and clapham junction contains bar after pub after bar, with numerous well known retail shops and small boutiques. It consists of 3 Tube stations, 2 Overground stations and one main line; Clapham North station, Clapham south, Clapham High Street down to the Common, Main line station Clapham Junction and finishes with Northcote road. It resembles some what of a zone 2 city. Everything you could ever need without having to venture into central. 

SS2015 Shows: Key Trends and Shapes

Whistles SS2015
images found via


McQueen SS2015 
image and info found via

This collection is described by Vogue as 'Boldly unique'. 


Valentino SS2015
images via -

Wednesday, 15 October 2014

Introductions and Aspirations

As a second year fashion design and marketing student, each term comes closer to an end result - employment.  Taking the influence of the famous saying 'It's  not what you know, It's who you know' the companies I am aiming for are heavily influenced. 

1)Whistles; I have worked for whistles for over a year. Moving from a concession in the department store House of Fraser to a flagship stand alone on The Northcote Road. I have experienced two avenues of what whistles displays.  Yes as a company they offer a generous discount on products and as a fast growing company they are often featured in magazines as 'The New Cool Brand'. Not only that they offer fantastic support to their shop floor staff. This is the kind of working environment I want to start my career in. A team full of like minded, fashion forward people.

2)Estee Lauder; Not only is this company world wide known, they dominate most of the beauty market. This is enough to incise anyone to want to work for a company. As a member of my family works in the marketing department I get to hear first hand how wonderfully they treat there staff. They are know as a 'Life Brand', the kind of company once you join, you work there for life. 

3)ASOS; As an online only based company they have defined the future of retail. Fantastic customer benefits of 'Premiere' and free returns keeps customers coming back and back. Not only is ASOS own brand completely up to date with current trends, they also sell several brands. ASOS are known for being an incredibly hard company to work for, but as my interest lays with online/ digital marketing they are a perfect company to suit my career path

Once my career is on track and I have some kind of income, it makes you think next... Where would I like to live?

This option comes so easily to me. I am a Londoner born and raised and couldn't bare to be away from my beloved city for more than a year or so, It's something I know, I will always live within the M25. However this doesn't mean I am not open to trial living for 3-6 months around the world. This brings me to the obvious option; Paris. Each time I visit this city I fall in love with the architecture and the relaxed style of living. Growing up I have spent hundreds of weekends in various parts of France and the food will always be my favourite. Fresh sea-food and wine. Paris has to be my obvious answer as a Fashion Capital.