Following my research into couple brands. Whistles has recently stretched it's brand to menswear. Since the Whistles 2008 brand revamp, Whistles has boosted in the market becoming a highly desired premier brand.
Through my extensive research, I am working on the idea of creating a further brand stretch into Childrens-wear. As some of its key stores i.e Northcote road's customer being the 'yummy mummy'. I think choosing the key stores, childrens-wear will be a huge benefit to the company.